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Routine step: Cleanse

Sulfate-free shampoo that removes buildup while restoring moisture.

Hydrating Shampoo

Hydrating Shampoo

461 total reviews

Regular price $29.50 USD
Regular price $29.50 USD Sale price $29.50 USD
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Dispatches within 7 business days. Standard U.S. delivery usually takes 3–7 days after dispatch.

Faster shipping speeds up carrier transit after your order dispatches. It doesn’t shorten processing time.

In stock

Ivy says:Pick one cleanser. This is your fresh-start step.

About this product

CLEANSE • CLARIFY • RESTORE 

NaturAll’s Hydrating Shampoo is a freshly made, sulfate-free shampoo with avocado oil and kiwi extract. It cleanses hair and scalp, removes product buildup, and helps restore moisture. Use as the cleansing step in your routine, then follow with conditioner.

How to use

  1. Saturate hair with warm water.
  2. Apply a quarter-sized amount of shampoo and work into a lather.
  3. Rinse thoroughly.

Repeat as necessary. For best results, follow with a NaturAll conditioner of your choice.

Caution: Use only as directed. For external use only. Natural ingredients may vary in color and consistency. If irritation occurs, discontinue use.

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Real results

Live in color.

What it's made to do for your hair.

6,200+customers have tried it

4.7 out of 5 starsaverage from 461 reviews

  • Gentle cleanse

    Sulfate-free and made for thirsty hair.

  • Restores moisture

    Avocado oil, shea butter and kiwi.

  • Ready to style

    Clean, hydrated hair that's ready for the next step.

Choose with confidence

How this compares with the other options for the same step.

ProductFormSize & options Price
Hydrating Shampoo You're viewing thisShampooSize: 8.45 fl oz $29.50
Cleansing Avocado ShampooShampooSize: 8 oz $17.00
Wash & Go: Sea Moss and Chebe Shampoo–– $22.50

What's inside

Full ingredient list

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Disodium Cocoamphodipropionate, Citric Acid, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Natural Fragrance (Parfum), Persea Gratissima (Avocado) Oil, Actinidia Chinensis (Kiwi) Fruit Extract, Panthenol, Glycerin, Polyquaternium-10, Caprylhydroxamic Acid, Glyceryl Caprylate

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Questions

Which options are in stock?
  • 8.45 fl oz In stock

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Do I rinse this out or leave it in?

Rinse it out. This is a wash day step.

How does Bundle & Save work?

Mix and match any eligible products and your savings apply automatically in your cart, no code needed: 2 items save 5%, 3 items save 10%, and 4 items save 20%. The discount covers your first 4 eligible items in cart order, and any extra items stay full price. Subscription items don't count toward the bundle, and Bundle & Save can't be combined with other product or order discounts.

How do shipping and returns work?

U.S. orders of $100 or more ship free, and orders ship within 7 business days. You can return items within 30 days of purchase for store credit when we made a mistake, you ordered the wrong product, or a product didn't perform as advertised. A few items can't be returned, so check the full policies below.