01Routine step

Cleanse

A fresh start.

Start by washing away buildup. Choose the cleanser that fits your preferred ingredient family and wash-day routine.

Choose one

Ivy's tip: Pick one cleanser. This is your fresh-start step.

Help me choose

What this step does

Clears buildup so your routine starts fresh. Pick one cleanser.

What happens next

Then a rinse-out conditioner for slip and detangling.

Compare your choices

ProductFormSize & options Price
Cleansing Avocado ShampooShampooSize: 8 oz $17.00
Hydrating ShampooShampooSize: 8.45 fl oz $29.50
Wash & Go: Sea Moss and Chebe Shampoo–– $22.50

Keep learning

Next: Condition & Detangle